There are vegetable growers, after which there’s Natural Taste®: an approach to life logo that fuels wholesome lives and encourages households to Reside Deliciously® via taking part in the most productive, contemporary greenhouse-grown greens year-round.
Natural Taste® is a logo that sells a lot more than a product on a shelf. When shoppers search out the blue emblem within the produce aisle, they’re looking for out an revel in.
For almost two decades, the logo has been development that have and collecting a devoted following of veggie fans throughout North The united states. Since 2003, Natural Taste® has earned a name for offering contemporary taste and constant high quality year-round.
In keeping with Jamie Moracci, Co-Founder & President, that recognition has supposed a surge in call for for Natural Taste® greens.
“Each unmarried day of the yr, regardless of the season, shoppers throughout North The united states know they may be able to depend on Natural Taste® for his or her circle of relatives’s wholesome vegetable wishes,” mentioned Moracci. “We’ve labored exhausting to broaden robust relationships with our shoppers and retail companions, and that’s translated to an incredible call for for our tomatoes, cucumbers and peppers.”
Co-Founder & Leader Monetary Officer Jeff Moracci added that the corporate’s contemporary expansions, tripling their acreage on the corporate’s house farm in Canada, are a right away results of the rising call for for that constant, contemporary revel in shoppers have come to be expecting.
“We’re making an investment closely in scaling up our acreage right here in Leamington as a result of shoppers have proven us that they would like extra fine quality contemporary greens year-round,” mentioned Moracci. “As a number one greenhouse grower with the most recent cutting edge generation, we’re in a singular place to satisfy that call for.”
Era is very important to proceed development Natural Taste’s® stature as an industry-leading way of life logo. The revel in shoppers search has its roots, rather actually, within the greenhouse.
A stroll in the course of the just lately finished Segment III greenhouse in Leamington, Ontario finds all that separates Natural Taste® from the pack: supplemental lighting fixtures, sustainable drip irrigation, driverless carts stuffed with picked veggies, and extra. Taking a look up on the tall vines stuffed with colourful colour, you’ll be able to handiest then start to respect the immense scale at which the logo is rising.
Matt Mastronardi, Co-Founder & Govt Vice President mentioned that the revel in is going a long way past the standard and consistency the logo promises in all 4 seasons. Selection performs crucial function within the logo’s luck.
“Shoppers are at all times searching for extra – extra colours, extra flavors, and extra alternatives to proportion nice meals with friends and family,” he mentioned. “We proceed to seek for new sorts that may be offering shoppers a style of one thing distinctive that can prevent them of their tracks and alter their belief of what a easy veggie may also be.”
A handy guide a rough scroll thru Natural Taste’s® social media or web page finds a colourful palette of goods of all kinds and for each and every instance. There are the staples like Tomatoes on-the-Vine and Lengthy English Cucumbers, but in addition seven distinctive snacking tomatoes, an collection of cucumbers in all other sizes, and a lot of scrumptious peppers – plus natural choices in every of the ones classes.
The most recent two merchandise to sign up for the roster have generated really extensive media buzz and a spotlight from shoppers. Every responds to another client ache level of their respective classes.
Uno Bites™ Nano Cucumbers are tremendous small crunchy cucumbers that children, as younger as little toddlers, can snack on via the handful. On the park, at school, or at the sidelines at football observe, households can experience their refreshingly crisp taste, all in a handy resealable pack.
Spotting the call for for a brand new roughly snacking tomato that revitalizes the class and adjustments shoppers’ perceptions of what a wholesome veggie may also be, Natural Taste® advanced Cloud 9® Chew-Sized Fruity Tomatoes. Those exceptionally candy snacking tomatoes have a one-of-a-kind fruity taste that, from the first actual style, can put a grin on any kid’s face.
This yr, Natural Taste® gained 5 awards, two of which have been awarded to Cloud 9® Tomatoes. One of the most global’s main sensory checking out organizations of government cooks awarded the ChefsBest® Excellence Award and the World Style Institute awarded them the 2021 Awesome Style Award. In past due summer season, Natural Taste® was once offered with the Class Management Award for Tomatoes via Grocery Insights. Q4, Natural Taste® received each the Sustainable Produce Summit’s first Advertising Award for Easiest Site and the Produce Industry Mag’s 2021 Advertising Excellence Award for the manufacturers #LoveForFresh Shopper Advertising Marketing campaign to extend contemporary produce intake.
This degree of status demonstrates how all of the Natural Taste® logo continues to try to win over the tastebuds of foodies all over the world.
Leader Advertising Officer Chris Veillon defined that the awards are a popularity of the logo’s strategic lifestyle-focused way.
“The whole thing we do is laser-focused on serving to households be ok with the wholesome meals they devour,” mentioned Veillon. “Households paintings exhausting to give you the best possible, nutritious, and flavorful meals to their households. They need to Reside Deliciously®.”
“From our state of the art greenhouses strategically situated all through North The united states, to our sustainable packaging, to the huge virtual content material and recipes we proportion with our subscribers and social media fans – the whole lot comes again to that project to lend a hand households Reside Deliciously®. It’s the start, heart, and finish of the logo,” he added. “That’s why we’ve loved such luck prior to now yr and why we’re proceeding to make bigger and develop – as a result of we’re connecting with shoppers and serving to them meet their way of life objectives.”